Earth not flat, report finds

Oh look, the Chartered Management Institute has published a report:

‘Generation Y’ are not selfish, report finds

Dear God, what next?

I suggest you read the talentsmoothie report instead. It's here.

But actually, you've got to wonder about the CMI one. Why is it published in association with Ordnance Survey, the UK's national mapping agency? And then, if you read on, you learn this about the 892 CIM members (all under 35) who responded:

Personal experience of the ‘participatory Web’ (e.g. music, video, forums and blogs)
was very high. Thirty-one per cent had read a blog entry in the last few months.

Thirty-one percent. Read a blog. In the last few months. Wow.

Undaunted, I found another report from MrYouth. Unaccountably, my attention was drawn to it by a youth pastor mentor (which sounds good enough to eat) who said:

Here's a great link on Generation Y. If you're a youth pastor, this presentation will help you understand the students you're working with, understand what they like, and understand how to advertise to them. If you understand who they are, you're more apt to understand how to share Jesus with them most effectively.

Dear God 2.0. I suppose this isn't a joke?

PS send me your fatuous PR-based bogus journalism headlines. I want to start a collection.